• Applications open · Starts March 2 · Applications close February 16

  • Applications open · Starts March 2 · Applications close February 16

  • Applications open · Starts March 2 · Applications close February 16

  • Applications open · Starts March 2 · Applications close February 16

  • Applications open · Starts March 2 · Applications close February 16

  • Applications open · Starts March 2 · Applications close February 16

  • Applications open · Starts March 2 · Applications close February 16

  • Applications open · Starts March 2 · Applications close February 16

For design managers

Leading AI Design Work

A four-week seminar for design managers who review AI work, staff it, and make the case for it to leadership.

$1,450

One payment. Companies can pay by invoice.

One payment. Companies can pay by invoice.

Cohort 4

March 2 to March 23

Applications close February 16

Full refund until the end of week one.

Your company can pay. Get the email for your manager

Next cohort

March 2 to March 23

Schedule

Tuesdays, 9 to 11 am PT (noon to 2 pm ET)

Length

4 weeks

Live sessions

4 seminars, 8 hours, and a 45-minute one-on-one with Nadia Kessler

Hours a week

About 4 hours a week

Group

16 people

Tuition

$1,450

Taught by

Nadia Kessler

What you’ll be able to do

  1. Set a quality bar for an AI feature that designers and engineers agree on.

  2. Run design reviews on work that gives a different answer every time.

  3. Decide what a feature needs: which designers, which research, and how much evaluation.

  4. Explain AI design tradeoffs to executives in terms of risk and cost.

Who it’s for

  • Design managers, leads, and heads of design with AI features on the roadmap.

  • Senior designers who run design reviews for AI work.

Who it’s not for

  • People who want to design the product themselves. That’s Designing AI Products.

  • Leaders looking for a general AI strategy course. We cover design work only.

Week by week

01

01

What good looks like

What good looks like

Setting a quality bar before the first screen: which failures are acceptable, which aren’t, and who decides.

You make

You make

A one-page quality bar for a feature on your roadmap.

A one-page quality bar for a feature on your roadmap.

02

02

Reviewing work that changes

Reviewing work that changes

A review format built on a sample of real outputs instead of the best screenshot. In pairs, you run it on another participant’s feature.

You make

You make

A review format adapted to your team.

A review format adapted to your team.

03

03

Staffing, and working with model teams

Staffing, and working with model teams

Where design sits in evaluation, what to ask of engineering, and how to hire for this work.

You make

You make

A staffing plan for one feature.

A staffing plan for one feature.

04

04

Making the case upward

Making the case upward

Presenting AI design decisions to executives as risk and cost. Each person gives a five-minute case in a small group and gets written feedback from Nadia and two peers.

You make

You make

A short presentation for your leadership.

A short presentation for your leadership.

The project

A real feature on your team’s roadmap. Over four weeks you write its quality bar, adapt a review format, plan who works on it, and present the case in a small group, as you would to your leadership.

Instructors

NK

Nadia Kessler, co-founder and instructor at Seamful

Co-founder

Nadia Kessler

Fourteen years designing software, the last five on products built on language models. Between cohorts she still works with product teams.

From past cohorts

“Our reviews kept turning into arguments about one lucky screenshot. Now we look at ten real outputs, picked at random, before anyone talks about the interface.”

Hannah Brooks

Leading AI Design Work, Cohort 2

What’s included

  • 4 two-hour seminars with Nadia Kessler, with recordings and written notes

  • A 45-minute one-on-one with Nadia on your quality bar or staffing plan, any time during the four weeks

  • The review format and quality bar templates

  • A certificate of completion for attending the seminars and presenting your case

Dates and tuition

  • Cohort 4 · March 2 to March 23 · Applications close February 16

  • Tuesdays, 9 to 11 am PT (noon to 2 pm ET). Seminars are recorded, but the pair and small-group work only happens live.

  • $1,450, one payment. No application or materials fees.

  • Your company can pay by invoice or purchase order. We send a W-9 on request.

  • Full refund until the end of week one.

Apply to Leading AI Design Work

A short application: your role, your team, and the AI work on your roadmap. We reply within a week.

We use what you send to reply and to send what you asked for. Privacy policy

Questions

Cohort 4 starts March 2

Applications close February 16. Full refund until the end of week one.

Get cohort dates by email

One email when enrollment opens for each program, and an occasional essay from the journal.

Seamful

A small school for designing AI products. Taught from Oakland, California.

© 2026 Seamful School, LLC

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