Live cohorts on designing AI products
Design for the wrong answer.
Seamful is a small school for designers and product managers who ship features built on AI models. Bring a feature, and rebuild it with us, live.
Cohort 11 ·
Enrolling
$2,150
Designing AI Products
January 19 to February 25 ·
Tuesdays and Thursdays, 9 am PT ·
About 5 hours a week
Every program is taught live
Flagship
Enrolling · Starts January 19 · $2,150
Designing AI Products
Six weeks on how people ask, check answers, and recover when the model is wrong.
6 weeks ·
2 sessions a week
Enroll
Short course
Waitlist · Next cohort in April · $1,250
Prototyping with Real Model Output
Build prototypes that call a live model instead of showing made-up responses.
3 weeks ·
2 sessions a week
Join the waitlist
For design managers
Applications open · Starts March 2 · $1,450
Leading AI Design Work
A seminar for managers who review AI work and make the case for it.
4 weeks ·
1 seminar a week
Apply
For teams
Any time · Pricing on request
Private cohorts
Designing AI Products for your team, with features from your own roadmap.
8 to 30 people
Talk to us
How a cohort works
Not a library of videos.
Two live sessions a week
Every session is recorded and posted the same day, with written notes.
Your own feature is the project
Bring an AI feature you are designing now, or work from one of our briefs.
One critique group for six weeks
Groups of six see your feature every week, so they notice what changed.
Open office hours on Fridays
An hour with both instructors. Drop in with whatever you are stuck on.
The syllabus
Six weeks, in full
Who teaches
NK

Co-founder
Nadia Kessler
TB

Co-founder
Theo Baptiste
From past cohorts
“Dispatchers had stopped using our route suggestions. Accepting one replaced the plan they’d already made.”
Marcus Hale
Senior product designer, logistics software
“My critique group caught what I’d stopped seeing: we never told anyone when a category was a guess.”
Ana Lúcia Ferraz
Product designer, personal finance app
“Now we look at ten real outputs, picked at random, before anyone talks about the interface.”
Hannah Brooks
Design manager, insurance software
For teams
Train your team on your own product
Private cohorts for teams of 8 to 30, scheduled around your work and built on features from your roadmap.
Paying with a learning budget?
Your company can pay the invoice
We accept purchase orders and send a W-9 on request. Use our short email to make the case to your manager.